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In Defense of Web Content

I recently had an exchange with family member that left me scratching my head. They knew I was working on a client’s pet-sitting website, so they offered some suggestions.

“You should have an audio file of a dog barking when someone comes to the website.” Um, no.

“Or how about some paw prints that follow the cursor around, wouldn’t that be cute?”

Sigh.

‘You should have an audio file of a dog barking when someone comes to the website.’ Um, no.

What this individual kept forgetting is that your website visitors just want the content. They don’t want the graphics or audio files or lame cursor trails, they want your content. Words, information, directions, store hours, whatever it may be, that’s what they want to find and then leave.

Yep, you read that correctly - your website visitors don’t want to stay on your website any longer than they have to. Chances are your site isn’t as entertaining as espn.com or nytimes.com and the sooner you realize that fact, the better off you and your website will be.

Don’t make it hard for people to find what they need on your website. Don’t give them Flash intro’s or stupid pop-up boxes or any of that other nonsense. Make them happy and give them your content.

I know, all of this has been said already before (Steve Krug, anybody?). Still, it bears repeating: deliver good content and everybody will be happy.

Posted by Jesse on 11/04 at 07:16 PM

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