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    <title>racine web works : blog</title>
    <link>http://www.racinewebworks.com/index.php/site/blog/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>Jesse</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-09-01T02:55:34+00:00</dc:date>
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    <item>
      <title>um, i got ANOTHER new job</title>
      <link>http://www.racinewebworks.com/index.php/blog/um_i_got_another_new_job/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/um_i_got_another_new_job/#When:02:55:34Z</guid>
      <description><![CDATA[<p>Sorry if I don&#8217;t post for awhile.
</p><p>Sorry if I don&#8217;t post for awhile.</p>

<p>Sorta comes with the territory of getting a NEW JOB. Yeah, I work for <a href="http://xenomedia.com">Xeno Media</a>, as a web producer.</p>

<p>I won&#8217;t be posting much these days, though that doesn&#8217;t mean I&#8217;m in stuck the dark ages (just stuck in an antiquated CMS). Thanks for sticking with me. 
</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2010-09-01T02:55:34+00:00</dc:date>
    </item>

    <item>
      <title>on almost failing a web skills test</title>
      <link>http://www.racinewebworks.com/index.php/blog/on_almost_failing_a_web_skills_test/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/on_almost_failing_a_web_skills_test/#When:02:25:12Z</guid>
      <description><![CDATA[<p>On a recent job interview (that ended well) I was asked to complete a web skills test. They wanted me to bring in my own laptop and create a webpage &#8220;from scratch&#8221;. </p>

<p>On a recent job interview (that ended well) I was asked to complete a web skills test. They wanted me to bring in my own laptop and create a webpage &#8220;from scratch&#8221;. </p>

<p>They gave me a .jpg and told me to turn it into a webpage. Oh boy.</p>

<p>First off, I hardly ever code websites on &#8220;my own laptop&#8221;. Yes, I love OSX and Coda but since I work in Windows and code w/ DW, it&#8217;s not that familiar. (Yes, I admit, I got the Textmate program with an educational discount.) Secondly, who knows the perfect page structure right off the bat? I don&#8217;t. When given a design, do you immediately know the perfect semantic page structure? No. You don&#8217;t.</p>

<p>It comes to you as you work with the page, as you move it around. What you thought were the headings were REALLY list items as you went along. And of course you have to change the wrapper ID.</p>

<p>As you work with a layout (or design) you change the code as you go along. It&#8217;s called coding a web page. So getting back to the skills test&#8230;</p>

<p>Yes, I thought I blew it. Yes, I STILL got the job. It goes to show you that if you know the basic structure of an HTML document, you&#8217;re worth hiring&#8230;&nbsp;  
</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2010-09-01T02:25:12+00:00</dc:date>
    </item>

    <item>
      <title>Confessions of an (uncool) Front&#45;End Web Developer</title>
      <link>http://www.racinewebworks.com/index.php/blog/confessions_of_an_uncool_front-end_web_developer/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/confessions_of_an_uncool_front-end_web_developer/#When:02:12:08Z</guid>
      <description><![CDATA[<p>I admit it - I&#8217;m not a cool web developer. Here&#8217;s how I know.
</p><p>I admit it - I&#8217;m not a cool web developer. I&#8217;m not into the latest and greatest trends, and I&#8217;m hesitant to adopt the most recent approaches to communicating on the web. Here&#8217;s how I know:</p>

<p>1) I don&#8217;t tweet. Yeah, you read that right. I don&#8217;t get Twitter, and I think the service is highly annoying, to say the least. 140 characters to express yourself? Puh-leeze. I write this one off as a mindless distraction that&#8217;s perfect for our contemporary age.</p>

<p>2) I don&#8217;t think Wordpress is the greatest thing since sliced bread. Sure, it&#8217;s amazing what an open-source blogging application can morph into, but I don&#8217;t think Wordpress is the Swiss-Army knives of content management systems (nor do I think that ExpressionEngine/Joomla/Drupal/[insert your favorite] fills that role either). Different strokes for different folks, so you gotta assess the business need before signing on.</p>

<p>3) I don&#8217;t maintain a Flickr stream. Nope, no photos from me. Sure, I know how to operate a digital camera but I&#8217;m not about to post pics from my most recent vacation as inspiration for anyone. I&#8217;m not a photographer. I refuse to clutter the internet landscape with my photographic mishaps. Hence, I&#8217;m decidely uncool.</p>

<p>4) I&#8217;m not a Flash guru. In fact, honestly, Flash makes me dry heave. Really. I&#8217;ve no desire to spread Flash around the Inter-webs, and that&#8217;s why I&#8217;ve done so little with it. Of course I can use the ubiquitous swfobject javascript to embed Flash players and the like, but that doesn&#8217;t mean I want too. </p>

<p>5) I think web fonts are kinda lame. I know, we&#8217;ve been stuck with the same basic eight fonts for the past umpteen years, but I&#8217;m still convinced that unless the web content is worth it, it doesn&#8217;t matter what font-family you go with. Really. If you&#8217;ve got nothing to say, it doesn&#8217;t make any difference if you use a fancy font or not - it&#8217;s still vacuous when all is said and done. Even if it&#8217;s pretty.
</p><blockquote><p>I&#8217;m not a Flash guru. In fact, honestly, Flash makes me dry heave.</p></blockquote><p>
If that wasn&#8217;t bad enough, I have these annoying tendencies as well:</p>

<p>1) I think web accessibility is important and worth striving for. Yeah, I read Roger Johansson&#8217;s <a href="http://www.456bereastreet.com/">456 Berea Street blog</a> and I make no apologies for that fact. As a wise coworker once remarked, web accessibility is only going to get more important so I might as well get used to it. </p>

<p>2) In my book, web standards are still relevant. In fact, I&#8217;m so taken with web standards that I don&#8217;t know how to build a site using tables - I&#8217;m stuck. I offered to maintain a non-profit women&#8217;s recovery website ONLY if I could recode it using CSS, and they obliged. I think tables are only good for displaying tabular data. Yeah, I&#8217;m not &#8220;hip&#8221;. UNSUBSCRIBE.</p>

<p>3) I still think a website should make sense if the stylesheet is removed. Yeah, I went there. Disable the CSS and your website should still make sense. Use headings appropriately. Label lists accordingly. Let the content breathe. Uh-oh, what would happen if images were turned off on your website? Could Google still make sense of it? </p>

<p>4) The semantic web is operative. Let your divs and classes declare what they do. Who knows? You may not be the one who maintains the website after you leave - do a favor for the next gal and name your divs and classes semantically.</p>

<p>5) I think JavaScript is overrated. Of course, at knifepoint I&#8217;d take jQuery over Flash any day, but if given a choice, JS would be relegated to the periphery. You should be able to disable JS and your website should still make sense. I love jQuery (Prototype, ah, not so much) but it shouldn&#8217;t be the central feature to your web presence. </p>

<p>Yeah, according to these counts I&#8217;m an uncool web developer. And I&#8217;m proud of it. How are you uncool? 
</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2010-06-04T02:12:08+00:00</dc:date>
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    <item>
      <title>Writing a College Web Style Guide</title>
      <link>http://www.racinewebworks.com/index.php/blog/writing_a_college_web_style_guide/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/writing_a_college_web_style_guide/#When:03:28:01Z</guid>
      <description><![CDATA[<p>I did my master&#8217;s thesis on creating a web style guide for a higher education institution.
</p><p>I did my master&#8217;s thesis on creating a web style guide for a higher education institution. The following is the abstract from my thesis:</p>

<p>This project describes both the process used to create a web style guide for a higher education institution as well as the final product. I established the value of a web style guide, consulted published literature on best practice for style guide creation, evaluated web style guides from around the country, and formed a content-based method of creating a web style guide. Based on this process, I recommend that web style guides should combine the editorial and technical standards of a website, to better reflect the changing nature of web communications. Technical communicators who use this process will have a web style guide that can help their website earn higher search engine results, satisfy federal and state accessibility requirements, and better serve their end users by making information easier to find.</p>

<p>Curious? Read what I have to say. <a href="http://www.racinewebworks.com/RacineThesisFinal.pdf">Creating a College Web Style Guide</a> </p>

<p>Sorry, I did too much work on this for it to lapse into relative obscurity. Yeah, I did RESEARCH. Read it and weep. 
</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2010-06-01T03:28:01+00:00</dc:date>
    </item>

    <item>
      <title>What BikeSnobNYC can teach us about writing for the web</title>
      <link>http://www.racinewebworks.com/index.php/blog/what_bikesnobnyc_can_teach_us_about_writing_for_the_web/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/what_bikesnobnyc_can_teach_us_about_writing_for_the_web/#When:18:47:24Z</guid>
      <description><![CDATA[<p>I believe his writing style has much to teach us about writing effectively on the web.
</p><p>In just a few years, Eben Weiss&#8217; <a href="http://www.bikesnobnyc.blogspot.com" title="BikeSnobNYC">BikeSnobNYC</a> blog has become one of the most popular humorous cultural anaylsis blogs on the &#8216;Net, albeit from a cyclists&#8217; point of view. BikeSnobNYC&#8217;s writing is humorous, poignant, and merciless all at the same time. His brazen style has paid off, for in 2010, BikeSnobNYC became a <a href="http://www.bicycling.com/article/0,6610,s1-3-12-22223-1,00.html" title="regular columnist">regular columnist</a> for Bicycling magazine, the blog was nominated for best sports weblog on the weblog awards (a.k.a the bloggies), and he released a book: <a href="http://www.chroniclebooks.com/index/main,book-info/store,books/products_id,8698/" title="Bike Snob - Systematically &amp; Mercilessly Realigning the World of Cycling">Bike Snob - Systematically &amp; Mercilessly Realigning the World of Cycling</a>. </p>

<p>Even though some may argue that BikeSnobNYC&#8217;s focus is narrow and his purview is somewhat provincial, I believe his writing style has much to teach us about writing effectively on the web. </p>

<h3>Purpose</h3><p>
First off, BikeSnobNYC writes with a purpose: to offer an common-sense alternative voice to the consumeristic world of cycling. In a <a href="http://online.wsj.com/article/SB10001424052702304370304575152160672087120.html" title="recent interview">recent interview</a>, Weiss said &#8220;A lot of cycling media exists to tell people about awesome stuff they need or should want. And there is awesome stuff we all want. But it&#8217;s important to have a voice that says, &#8216;You don&#8217;t need it. You don&#8217;t have to want this.&#8217;&#8221;</p>

<h3>Audience</h3><p>
Beyond this, BikeSnobNYC knows his audience, for he&#8217;s a self-describe &#8220;mediocre&#8221; amatuer racer with Gotham Bikes in Brooklyn, New York. But that doesn&#8217;t mean he&#8217;s snooty about it either, far from it - Snobby, as he&#8217;s affectionately known, loves to take shots at the &#8220;fixerati&#8221;, those cyclists who eschew brakes and ride fixed-gear bicycles. Snobby thinks riding in the streets of New York City without brakes is one of the stupidest things a cyclist can do. </p>

<p>BikeSnobNYC&#8217;s intimate familiarity with the bicycling &#8220;scene&#8221; allows him to mockingly criticize at will, from those who pine after the latest and greatest gear, to those who believe that steal-framed track bikes from the 1970s are the epitomy of bicycle technology. He derides DINKS who express concern that their grossly-expensive carbon fiber bicycles might deteriorate from too much heat and cold. He also pokes fun at professional cyclists who like to &#8220;fingerbang&#8221;. </p>

<h3>Story</h3><p>
BikeSnobNYC&#8217;s bi-weekly posts are similar to taking a short journey with a sarcastic, likeable tour guide through the oftentimes bizarre world of cycling. <br />
BikeSnobNYC&#8217;s readers send him numerous examples of the consumeristic-bent of modern cycling (and contemporary culture) that include outrageous Craigslist ads to artistic concept bicycles that eschew spokes and are made from wood. </p>

<p>Furthermore, there are characters, both real and fictional, that appear throughout the blog, from Vito the Helper Monkey to Spencer, his ironic intern. There is also a peculiar BikeSnobNYC vocabulary in place: &#8220;doucherati&#8221;, &#8220;fixerati&#8221;, &#8220;AYHSMB&#8221;, &#8220;fingerbang&#8221;, &#8220;Dashhound of Time&#8221;, &#8220;pant yabbies&#8221;, and many others.&nbsp;  &nbsp; <br />
&nbsp;   <br />
These elements encourage one of the best aspects of blogging: the comments. Some people only read blogs for the comments, which are often more poignant and witty than the blog itself. </p>

<h3>A Personal Reflection</h3>

<p>I&#8217;ve been reading BikeSnobNYC for a few months now, and even though I don&#8217;t own a fixie, commute to work on a bike, or have ever served as a bicycle messenger, I&#8217;m addicted to the blog. It&#8217;s like an inside joke that you get, or a cold splash of common sense. Snobby knows who he&#8217;s writing to and what he has to say, and that&#8217;s a lethal combination that&#8217;s rarely found on the Web today.&nbsp;  </p>

<p> </p>

<p>&nbsp;</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2010-05-31T18:47:24+00:00</dc:date>
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    <item>
      <title>Tired of Talking About Web Fonts</title>
      <link>http://www.racinewebworks.com/index.php/blog/tired_of_talking_about_web_fonts/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/tired_of_talking_about_web_fonts/#When:21:51:02Z</guid>
      <description><![CDATA[<p>With all the hoopla, you&#8217;d think fonts on the web is the best thing since sliced bread.
</p><p>And if you read the forums or follow any popular designers/developers (Zeldman, Cedarholm, Clarke, etc.,) they pretty much all agree = @font-face is gonna change the game. Once the CSS3 spec is broadly implemented, you can use whatever fonts you&#8217;d like in your webpage (provided they&#8217;re available, of course). And with Typekit, you don&#8217;t even have to wait - with the Trial library, you can embed fonts into your website for free. I tried it and wasn&#8217;t too impressed but that&#8217;s just me. </p>

<p>Sure, I see the appeal, but I&#8217;d rather use an extensive font stack than rely on a bit of JavaScript trickery. Granted, my website will never be known for its&#8217; font selection, but that&#8217;s not my intention. Remember, it&#8217;s about the content, people. Fonts may deliver the content, but if you&#8217;ve got nothing worthwhile to say, it doesn&#8217;t matter how pretty the fonts are.&nbsp;  
</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2010-03-06T21:51:02+00:00</dc:date>
    </item>

    <item>
      <title>If at first you don&#8217;t suceed&#8230;</title>
      <link>http://www.racinewebworks.com/index.php/blog/if_at_first_you_dont_suceed/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/if_at_first_you_dont_suceed/#When:02:45:29Z</guid>
      <description><![CDATA[<p>Tri, tri again.
</p><p>Yeah, I&#8217;ve decided to do a triathlon. The Great Illini Challenge in Mattoon, Illinois, on September 4, to be exact. I&#8217;m still deciding on the distance, though my wife is urging me to do the shorter, Olympic distance. We&#8217;ll see.</p>

<p>Of course, this is a departure from my regular post content. I&#8217;m not talking about web-related stuff, though it is  related, if only indirectly. I&#8217;ve determined that I need to write often about things that interest me, even if it doesn&#8217;t concern web development. Trust me, since it&#8217;s my nine-to-five job, I&#8217;m surrounded by plenty of web development content, though it&#8217;s not my life. Hence, this post.</p>

<p>If I&#8217;m going to do a triathlon, I need a tri-bike. So I bid on and won a &#8220;new old stock&#8221; 2002 Cannondale Multisport 2000 on eBay for $610. Yeah, that&#8217;s a $2400 bike for $610, though it&#8217;s almost eight years later. This bike really is in new condition, albeit it has been sitting on the showroom floor for the last eight years (one wonders how much they were charging if it sat for that long). Anyway, one of the main reasons I bid on it was because online reviews of the model stated that the 2002 Ironman World Championship was won on this bike. Oh, the dreams&#8230;</p>

<p>Hence, the Internet. Without the research tools afforded by Google, I probably wouldn&#8217;t have bid on this bike, much less this fiercely. </p>

<p>But here I am. With a &#8220;Made-in-the-USA&#8221; handmade aluminum frame that&#8217;s eight years old, compliments of eBay. Full Shimano Ultegra 6500 drivetrain, with Dura-Ace shifters. And yeah, I swim three times a week in a pool. It&#8217;s a triathlon, after all.&nbsp; </p>

<p>
</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2010-03-04T02:45:29+00:00</dc:date>
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    <item>
      <title>CSS Zen Garden FAILS</title>
      <link>http://www.racinewebworks.com/index.php/blog/css_zen_garden_fails/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/css_zen_garden_fails/#When:03:42:35Z</guid>
      <description><![CDATA[<p>What was once a pinnacle of web standards design is now no more.
</p><p>Don&#8217;t get me wrong, you can still view the <a href="http://csszengarden.com/" title="CSS Zen Garden">CSS Zen Garden</a>. It&#8217;s just that the newest entries are over a year old, with nary a hope for more.</p>

<p>Why is this? Well, first off, IMHO, the <a href="http://www.csszengarden.com" title="CSS Zen Garden">CSS Zen Garden</a> has run its course. It has served its&#8217; purpose, and is no longer needed. <a href="http://mezzoblue.com" title="Dave Shea">Dave Shea</a> started the CSS Zen Garden in order to demonstrate to designers what could be accomplished with CSS2. This mandate has largely been fulfilled. We&#8217;re onto CSS3 (which has a slow and steady adoption). </p>

<p>When I first started out, the CSS Zen Garden was included into the staple of web standards perfection, a body which demonstrated what could be accomplished with CSS alone. Nonetheless, with the advent of various JS libraries, CSS adoption by itself looks to be pretty uninspiring. Sure, CSS works when JS is disabled, but how many of you know users who browse the web with JS disabled? And use a sub-par browser, at that? I didn&#8217;t think so.</p>

<p>CSS Zen Garden, rest in peace. 
</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2010-01-19T03:42:35+00:00</dc:date>
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    <item>
      <title>Using Google&#8217;s Chrome browser (in OSX)</title>
      <link>http://www.racinewebworks.com/index.php/blog/using_googles_chrome_browser/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/using_googles_chrome_browser/#When:02:50:13Z</guid>
      <description><![CDATA[<p>I&#8217;m using Google&#8217;s Chrome browser on OSX. Take that, Safari!
</p><p>Yeah, you read that right.</p>

<p>I regularly choose to use Google&#8217;s Chrome browser on OSX (Snow Leopard) over Apple&#8217;s Safari browser for casual browsing.</p>

<p>Why? Well, it&#8217;s pretty darn fast. In fact, it&#8217;s extremely fast. And it&#8217;s minimalistic, though not detrimentally so. I know, it doesn&#8217;t have the dev tools that Safari has. But if I wanted dev tools, I&#8217;d use Firefox (and Firebug and the Web Developer Toolbar addon, right?). For casual browsing, I&#8217;m going with Google Chrome, and I think you should too. </p>

<p>It&#8217;s fast, minimalistic, and proficient. Thank you, Google. </p>

<p>(Yes, I own a T-Mobile G1 (Dream) phone that I recently rooted. <img src="http://www.racinewebworks.com/images/smileys/raspberry.gif" width="19" height="19" alt="raspberry" style="border:0;" />) 
</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2010-01-19T02:50:13+00:00</dc:date>
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    <item>
      <title>Long time, no write</title>
      <link>http://www.racinewebworks.com/index.php/blog/long_time_no_write/</link>
      <dc:creator>Jesse</dc:creator>
      <guid>http://www.racinewebworks.com/index.php/blog/long_time_no_write/#When:02:57:00Z</guid>
      <description><![CDATA[<p>Sorry, I&#8217;ve taken a new job. Will check in soon, I promise.
</p><p>Yeah, I found another position in this crappy economy. I&#8217;m now working for <a href="http://www.dealereprocess.com" title="Dealer e-Process">Dealer e-Process</a>, in Downers Grove, Illinois. We make website solutions for car dealerships, with an emphasis on lead generation. Talk about crossing over! Whereas I once fretted over code validation I now worry if the graphics are flashy enough! But I digress&#8230; </p>

<p>So far, so good. Everybody is super nice, and I even have a dual monitor setup, which is amazing. Nevertheless, as with all job changes, there are certain things to get used to - different strokes for different folks - and it takes a lot of attention (hence the lack of postings).</p>

<p>Thanks for sticking with me.&nbsp;  
</p>]]></description>
      <dc:subject></dc:subject>
      <dc:date>2009-12-23T02:57:00+00:00</dc:date>
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